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  • How Can Businesses Benefit From Google Adwords

    May 20, 2013
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  • Google AdWords refers to pay per click or paid advertising provided by Google. Note that, consumers use specific search terms to search for products online. As a business owner, if you choose keywords that match the search queries used by potential consumers, your paid ad will appear above or close to the organic search results on Google. As a result, consumers will click on your ad and buy the products.

    What Are The Benefits Of Google AdWords To A Business?

    Measurable Results

    If you’re using Google AdWords for your marketing efforts, you can count on the measurable results. You can measure the number of impressions, clicks, the click-through-rate, cost per click, number of conversions, cost per acquisition, the conversion rate and much more. Basically, you can measure your return on investment. If you find something that’s not working as it is supposed to, it’s easy to tune your strategy for the best results.
    • Cost- Efficiency
    Compared to other marketing efforts, using Google AdWords is very cost-efficient. You can only pay when a potential customer clicks on your ad. Also, you can determine the exact amount you’re willing to spend. You have limitless options but you can always reduce the cost per click by working with skilled professionals. Basically, that means you can increase the amount of traffic coming to your site without increasing the cost per click.

    Optimal Relevance

    The main goal of Google is to present the user with the most accurate and relevant results after a search query. It’s not a guarantee that the advertisers with large marketing budgets will get the best positions or ranking on the search page. Basically, with every new search query, there is an auction taking place. The main purpose of the auction is to determine the organization hierarchy of the relevant ads on the search results.

    Several factors are taken into account before any ads are ranked. For instance, those ads with a higher click through rate are placed higher than the rest. On the other hand, the highest ranked ads have relevant landing pages and website information. Also, the user experience on the website is taken into consideration. As a result, the most relevant ads are provided to the user leveling the playing field.

    Highly Targeted

    To maximize the return on investment with search marketing, various targeting tools are incorporated into Google AdWords. First, there is location targeting that allows advertisers to target audience in varying geographical locations. Secondly, there is mobile targeting where the ads target users on mobile devices, since they have increased dramatically in the last few years.

    There is also the language targeting option where an advertiser has at least 40 languages to their disposal. Another option is time targeting where the advertiser chooses to display the ad on specific times of the day to get more clicks. With all these options, advertisers can reach as many potential customers as possible effortlessly.

    In conclusion, Google AdWords has revolutionized the online marketing niche. With these advantages, various businesses have adopted it for the best results.